PRÁCE NA MÍRU
 
 
 
 
Marketing Manager (CPS)
Roche


Responsible for the Marketing Management of customer segments and products & services in the area of Centralized & Integrated Solutions
 
Marketing Management & Business Development

  • Leads the design of the Marketing strategy for defined product areas and customer segments within the CIS product portfolio and proposes an aligned country-wide strategy
  • Ensures and monitors the implementation of the defined commercial targets according to the Marketing Plan
  • Supports sales calls for defined product areas to achieve the sales targets
  • Supports competitive analysis for the CIS product portfolio and provides resulting pro-active guidance to internal stakeholders
  • Supports pricing strategy for the CIS product portfolio
  • Contributes to joint Marketing Team projects such as the Roche Diagnostics Czech Republic Marketing Plan
  • Leads customer-facing trainings
  • Leads Roche-internal trainings on the defined product & customer segment topics
  • Leads organization of required congresses & events

 
People Leadership

  • Consistently demonstrates the Roche Core Competencies and People Leadership Commitments.
  • Gives strategic guidance on the Marketing priorities to the Sales and Professional Services departments
  • Regularly leads meetings with the Sales & Professional Service departments to ensure contribution to and alignment on Roche’s targets in the Czech Republic

 
Communications & Stakeholder Management (internal & external)

  • Gains consultation and buy-in of relevant internal stakeholders on various decision points related to the defined product & customer segments
  • Establishes trustful relationships with the Sales & Professional Services teams
  • Establishes strategic partnership with key decision makers of strategic customers

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Who you are
You’re someone who wants to influence your own development. You’re looking for a company where you have the opportunity to pursue your interests across functions and geographies. Where a job title is not considered the final definition of who you are, but the starting point.

Reguirements

 

Study of Business Administration / Economics; alternatively: Natural

Sciences, ideally combined with an MBA

 Fluency in Czech and English

 Excellent knowledge of the state-of- the-art B2B Marketing practices

 Sound knowledge of Diagnostics product portfolio and the Czech

Diagnostics and healthcare market

  • Strong ability to identify customer needs and translate them into marketing
  • strategies & action plans
  • Highly conceptual & structured working style
  • Navigates and communicates effectively across organizational units and
  • works well in the matrix environment
  • Good project management & coordination skills


Who we are
At Roche, 94,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

Roche is an equal opportunity employer.